Rob Lawrence launched the Motorcycle Rider Alert program in Richmond, Va., on April 12, 2011, by the Richmond Ambulance Authority (RAA) and Bon Secours Virginia Health System, in partnership with Motorcycle Virginia, Inc. In 2010, there were 76 motorcycle fatalities and more than 2,191 crashes in the Commonwealth of Virginia, according to preliminary numbers provided by the Virginia Highway Safety Division of the Department of Motor Vehicles. These numbers were up from 71 fatalities and 2,115 crashes in 2009.

Rob was recognized as an EMS 10 Innovator in 2012 by program sponsors and Physio-Control for this project. Find more videos like this here at

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